Industry News
Top Mistakes Merchants Make with Credit Card Processors
Avoid Credit Card Processing Mistakes For many consumers, carrying cash is a thing of the past. Credit and debit cards have become the top payment method for both in-store and online purchases. Accepting these forms of payment is paramount to a successful business....
Research Shows Consumers Prefer the Human Element
Digital Support May Hinder Businesses Digital marketing and ecommerce are crucial to any business, but retaining a human element can be difficult. Verint released study results that showed that consumers prefer human customer service, in-store and on the phone support...
Ecommerce Moves to Natural Language Generation
Natural Language Generation Next Step in Online Business In a recent survey conducted by Automated Insights, a group of ecommerce professionals stated that they believe natural language generation (NLG) for product descriptions is the next step for ecommerce. This new...
Top Components to a Successful Social Commerce Strategy
Social Commerce Influences Most Online Purchases When creating a social commerce strategy to grow your business, it’s important to set realistic expectations. Immediate conversions may not happen overnight, but the more attractive and engaging your ads are, the more...
Top Myths About Merchant Accounts
Separating Truth and Myth You’ve reached that point where your business has grown large enough to where you need to open up a merchant account. While researching the best accounts, you may have come across contradictory information regarding merchant accounts. When it...
How to Utilize Social Commerce for your Business
Top Social Commerce Strategies Every day, ecommerce continues to evolve and grow, with new technology being announced daily. Social commerce is the next step in ecommerce, as more social media platforms create integrated commerce pages. To take full advantage of this...
Social Commerce Comes to Twitter, Pinterest
Social Commerce is the Next Step in Ecommerce Online retailers are moving to social media to expand their offerings, as many of the platforms now offer some form of ecommerce. Social commerce is the next logical step, letting brands advertise and sell directly on a...
Understand Fraud and the Risks To Your Merchant Account
Protect Your Merchant Account from Unnecessary Fraud Risks Conducting business online has become increasingly prone to different risks. Without the ability to match the identity of the customer with the card in question, identifying legitimate purchases can be...
EMV Chip Cards Cause Payment Fraud Shifts
Payment Fraud Shifts More to Online Purchases It’s been just over a year since EMV chip cards were implemented, and the biggest impact they’ve created is the shift in payment fraud. The new cards have severely hindered card-present fraud for retailers large and small....
Visa, MasterCard Release New Security Rules
New Security Updates Better Protect Personal Data Even though credit and debit cards have become more secure since the implementation of EMV chips, they aren’t foolproof. The security update for Visa and MasterCard will help protect personal data against identity...