Consumer Trends Create Need for New Marketing Strategies

Businesses Update Marketing Strategies for 2017

In 2016, marketing trends shifted more toward retargeting, video marketing, and social commerce. For 2017, consumers will drive the necessity for updated marketing strategies. The one constant will be the need for more content. Whether it’s improved video marketing, expanded social media marketing, or creating a customer-centric experience, content will be key. Consumers want to feel like businesses are catering specifically to them. Being treated the same as every other customer is no longer the norm. Specific retargeting strategies on social media help to create an emphasis on the individual, which will increase chances of conversion. Along with the consumer need to be recognized as an individual, shoppers also want a personal touch when shopping online. The introduction of the chatbot will be widespread in 2017, utilizing artificial intelligence to understand the consumer’s specific needs.