If you’ve logged into Facebook in recent weeks, you’ve probably noticed the “Donate Button” on the top of your timeline. This button has made its presence known, but with the recent magnitude-7.8 earthquake hit Nepal, Facebook users came together to donate over $10 Million to help those in need.
According to Mark Zuckerberg, the company plans to donate an additional $2 Million to help the cause. The donations will be given to the International Medical Corps’ mobile first-aid unit.
Much like the ALS Ice Bucket Challenge, we are seeing the power that social media sharing can have for a particular cause. By putting a simple Call to Action on the top of every user’s timeline, Facebook and its power was able to lead the way in over $12 Million in donations in a time of need.
The only issue that charities are currently seeing is the increase to the amount of steps it takes for a user to get to a donation page. There may be a better solution that decreases the steps to donate.
Were you a user that donated via Facebook? If so, how was the experience? What charity did you see use this in your feed?