M-Commerce Trends Lead with Location Awareness

Mobile Commerce Apps Offer Unique In-Store Experiences

With the rise of m-commerce, specifically designed apps for various businesses have created a new brand awareness for consumers with the use of location awareness. While using these dedicated apps, consumers can view hyper-relevant information regarding the store and special promotions. Brands have expanded to include non-shopping experiences to show consumers that they are more than just a name or a product. A successful mobile app may also feature a loyalty or rewards program, further enticing shoppers to use the app. Contextual awareness is the next step, using a phone’s GPS or zip code from a user account to create relevant ads and promotions. Even if a consumer doesn’t use the app from their smartphone or tablet, in-store innovations like personal checkout or shopable windows stand out from the crowd.