Mobile Shopping Trends to Watch
Ecommerce has evolved to include mobile shopping, or m-commerce. With a host of technological advancements, this trend will only continue to gain popularity. This is both good and bad for consumers. It’s convenient, but the experience is subpar to regular online shopping. Speed is also a hindrance, with reliance on Wi-Fi or an LTE connection. However, social media platforms are quickly releasing their own consumer platforms to help streamline the process. In the coming years, m-commerce is expected to hi 45 percent of the total U.S. e-commerce market.