Retail Trends Shift to the Virtual Experience

Virtual Reality Makes the Shift to the Shopping Experience

For 2017, there will be a much bigger shift in the retail industry than in 2016. Consumers are more focused on customer service, instant gratification, and shopping on the go. To keep up with the new consumer demands, businesses have implemented mobile commerce options, social shopping platforms, and now, virtual retail. With the rise of VR cameras, smartphones, and more, consumers want to test out products before they make a purchase. VR shopping makes this a reality helpful hints. While still in the beginning stages, the new year will see the rise of VR used in an entirely new way.