Social Commerce Influences Most Online Purchases
When creating a social commerce strategy to grow your business, it’s important to set realistic expectations. Immediate conversions may not happen overnight, but the more attractive and engaging your ads are, the more consumer involvement you’ll have. An overlooked feature of social commerce is credibility and reputation building. With more testimonials from current customers, more shares, your company looks more trustworthy. The last step is having a smooth, hassle-free checkout process to keep customers engaged and focused on your product or service.