What are the emerging technologies available to physicians for
credit card processing? Are they worth
the effort and will they save physicians money.
One new trend available through a few
processors is to provide free software downloads that compliment your current software
yet eliminate receivables and collections.
When patients are pre-authorized for a procedure and insurance
coverage is verified, it is likely there will be a balance due. When the procedure is done and the patient leaves
your office, the odds of collecting decrease dramatically because you must bill
the patient in arrears causing your business to have accounts receivables.
By using the software during the patient’s intake and insurance
review, you can also get authorization to debit the balance from the patient’s
account automatically. Moreover, you
can personally work with the patient to set up a payment plan to fit their
budget and timing all to occur automatically.
Set up easy
and secure online payment options for your patients with a free personalized
payment web page.
Some statistics show that 18%-28% of
consumers prefer to make regular payments online. 27%-48% of consumers who are 30-60 days past
due prefer to make payments online so they don’t have to speak to a ‘live’ person
and go through the embarrassment or hassle of a call. This amount increases to 44%-69% preferring
to pay online at 60-90+ days past due. Utilize free customized landing pages created by your processor so that
patients can visit your branded website page and pay online. This saves your office labor costs, office
supply costs as well as receivable and collection related costs.
New
additional fields can customize credit card charges to eliminate billing errors
and create stronger tracking if you use a billing service.
Has your collections department ever
posted a patient’s credit card payment to the wrong patient account? Credit card processors are able to create
customized fields in the charge process so that will never happen again. From this customization your team can add
additional patient information meaningful to your practice so that reporting,
insurance and tracking is simplified.
These same tools apply to billing
services used by medical offices. Whether
the billing and collections function is performed by your employees or you use
the services of a billing company, making
money starts at the front desk of your medical facility.
Get
and stay compliant with the recently required FTC Red Flag Rules. The healthcare industry has new regulations
on the private records of patients and their payment information. Some processors will create a Red Flags Rule
compliance plan for your office that is easy to implement and maintain. There are tools available that will allow you
to keep your patient’s credit card information on file through tokenization so
reoccurring billing is easier and compliant.
