Bill Rothbard is a former Federal Trade Commission attorney and has over three decades of experience as an FTC advertising and regulatory law specialist. He counsels clients on FTC regulatory compliance and other areas of advertising, direct response marketing and Internet marketing law, and negotiates and prepares licensing, marketing, production, distribution, talent and web site agreements.  He represents clients in federal and state deceptive advertising enforcement actions and has litigated and settled dozens of matters with the FTC. He also advises on trademark matters and prosecutes trademark applications.



Bill has served as the Editor ofCompetition, an antitrust and trade regulation journal published by the California State Bar, Antitrust and Trade Regulation Section.  He writes and speaks often on advertising and marketing law topics.   His more recent articles can be found in the blog on his website, www.ftcadlaw.com.

Prior to entering private practice, Bill was an attorney with the FTC, holding positions as an advertising enforcement attorney, Deputy Assistant Director of the Bureau of Consumer Protection, and Attorney-Advisor to the FTC Chairman.  He is a graduate of the University of California, Hastings College of Law, and The University of Michigan.