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FoxyCart's raison d'être is simple: To provide web professionals with a powerful, flexible, secure, and enjoyable e-commerce platform with which to deliver more profitable e-commerce sites to their merchant clients.

This focus on serving web professionals who in turn serve merchants is a unique approach, and can best be understood in the context of FoxyCart's birth. And though we built FoxyCart for web developers, the answer to "Why FoxyCart?" is varied, and depends on who you are.